


The publishing company that I am interested in is IPC Media. IPC media publish a numerous amount of well known magazines such In Style, Look, Marie Claire, NME, Nuts, and a variety of home, food, wine, gardening, sports, and TV magazine.
With such a variety of genres there are magazines targeted at numerous people, for instance Look magazine would be targeted at female around the age of 16-35. Or Nuts magazine, which is targeted at males roughly from the ages of 17 to 35. The home and garden magazine would be targeted at women from the age 40 and above. Where as magazines such as NME which is a indie/rock magazine would be targeted at majority young males from the age of 17 to 25. IPC target different audiences with each magazine they publish because a 25 year old man wouldn’t want to read Now magazine but would be more drawn to read Nuts magazine, and this is why they target specific audiences.
The RAVE reader: Holly-May, 24 is a hardcore raver, she is the type of girl everyone one will want to party with. Her lifestyle is influenced very much by her love for clubbing. Including her job, hobbies, friends and fashion.
Holly-May loves has a strong passion for music; she loves anything she can dance to. But her favorite type of music is dance, house, electronica and drum & bass. She has always had love dance music ever since she can remember. Her dad is a DJ, so Holly-May has grown up around music especially dance genre ever since she was a child. She grew up listening mainly to soulful house, one of her vivid memories was a family holiday to Brazil and going to a beach bar and partying all night long on the beach to house music. This holiday has had a massive impact on her life, as she wanted to relive that feeling she had when she was younger. Holly-May only started to get into electronica and drum & bass when she hit her teens, and rebelled to go out raving, she doesn’t regret any of it, in fact it had given her the drive to want to party all the time.
Holly-May can’t live without dance music, so this is why her profession as a club promoter fits in really well with her lifestyle. She had the opportunity to become a club promoter whilst out in Ibiza for 5 months, Holly-May grabbed at this opportunity with open arms and has been doing it for 3 years now, and still loves it.
Holly-May has traveled to many clubbing capitals to promote and to party such as Ibiza, London, Berlin, Miami, Tokyo, Singapore and Montreal. Holly-May is a very on the go girl and loves to keep busy.